About us

We are a fresh perspective. We are enablers and accelerants.

Fostering compassionate grit and performance through developing high-performing leaders, teams, and cultures is at the core of what we do.

Our mission is to guide leaders of tech and manufacturing businesses to not only realize but exceed their performance potential. What we offer is our expertise, energy, passion, and unwavering commitment. What you’ll gain is up to you, but our history of impact speaks to more harmonious workplaces, stronger cultures, and teams that thrive long after our work is done.

Why we exist

To empower leaders of tech and manufacturing businesses to foster sustainable growth within themselves, their people, and their organizations on their journey to success.

Our Founder & Team

Credo Growth was founded by Heléne Smuts, a thought leader with over 15 years of experience in leadership and team development.

Heléne is the author of a leadership book and a sought-after TedX speaker, known for bringing unique insights and a dynamic approach to every engagement.

We achieve results because we partner with the best facilitators in the industry. Together, we deliver high-quality workshops and programs designed to create lasting change. Whether it’s building cohesive teams or shaping a resilient organizational culture, our goal is to set you up for long-term success.

Our Company Values

These are the values that guide our people, our business, our services, and the Credo Growth brand.
As we evolve and grow, these five values remain constant.

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Thirst for learning

We continuously grow and learn through personal and professional development.

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Professional not dull

We are serious about our work and bring enthusiasm laughter and fun to every engagement.

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High impact

We bring about behavioral and sustainable change for organizations teams and individuals.

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Exceptional value

Offering exceptional value is the only way we deliver a service, internally and externally.

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Taking action

We get shit done.

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Our Brand Promises

We promise to deliver the following experiences in every client engagement:

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Provide practical tools that work and are easy to implement

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Ensure that our clients are supported long after their engagement ends

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We only provide you with knowledgeable and effective facilitators

Our Team

Heléne Smuts

Group CEO, Executive coach & facilitator

Heléne is the founder of global growth partners, Credo Growth.

In 2021 she published her first book, Ditch Mediocrity, which empowers leaders to develop their own teams. She has also developed an online course which delves a little deeper in to each chapter of the book, to give leaders and their teams the guidance and tools to reach high performance.

Heléne is also an Advance Coach, a personality profiler, an expert in behavioural psychology, the holder of an honours degree in Industrial Psychology and a captivating keynote speaker.

Henri Holtzhausen

CEO South Africa, Strategic coach and facilitator

Henri is an accomplished strategic management consultant and serial entrepreneur who is passionate about helping businesses and leaders reach their full potential. He not only focuses on the bottom line but also values the well-being of the people behind the business.

With a solid academic foundation and extensive experience consulting for early-stage and high-growth businesses, along with his personal experience of starting both successful (and the occasional not-so-successful) ventures, Henri offers a diverse range of insights and expertise to every engagement.

Janine Henning

Operations Manager and Coach

Janine believes that structure provides the foundation for freedom and creativity. She is deeply passionate about simplifying processes and applies her creative thinking and ability to see things from different perspectives to any given scenario. Utilising her belief in using intuition and instincts to evaluate ideas she provides a fresh perspective.

As a Guiding Action Coach, Janine fosters deeper thinking and provides others with the opportunity to examine situations or processes from angles they may not have considered before. With her background as an Operations Manager and experience in sales, she brings a diverse range of coaching perspectives to the table.

Zandi Vaveki

Client Services Manager and Facilitator

Zandi is an entrepreneurial spirited go-getter and a facilitator who is passionate about both self and team development. Where others see obstacles, she sees opportunities. Where others see problems, and challenges she sees possibilities.

Cameron Venter

Executive Coach & Facilitator

Cameron is a passionate speaker and coach with a background in leadership development, entrepreneurship, and personal transformation. As a faculty lecturer and certified Integrative Enneagram Practitioner, he helps individuals and teams achieve high-impact results. Cameron’s diverse experiences, including coaching golf internationally, have shaped his unique life and leadership philosophy.

Linda Jean

Executive Coach & Facilitator

Linda is a certified Executive & Management Coach and experienced Facilitator. She is dedicated to empowering individuals and teams on their journey to personal and professional fulfillment.

Justin King

Strategic Coach & Facilitator

Justin is a rare mixture of organised, analytical, and creative. A natural and unassuming leader, he quickly becomes the voice of reason with any individuals and businesses he engages with.

A Scaling Up Coach, Entrepreneur, and Speaker, Justin has spent a decade and a half intentionally accumulating a wide range of experience and knowledge as a senior manager, consultant, and entrepreneur. This non-linear career by design has become his unfair advantage as a strategic coach and trusted advisor.

Richard Walton

Sales Growth Consultant

Richard is a highly experienced entrepreneur having built and scaled a number of $10 million dollar+ companies over the last 25 years in South Africa, the UK and US.

He currently heads up Outsell which proves fractional sales directors and sales training and is also a Lead Trainer at Scale Coach, a UK based boutique consulting firm.

Andy Woods-Ballard

Sales Growth Consultant

Andy Woods-Ballard specialises in rapid results for clients and partners focusing on improved sales techniques and systems while always keeping marketing, cashflow and long term strategic goals in mind. As an entrepreneur, with a history working with SMEs, startups and charities around the world, he is uniquely positioned to work with multicultural teams and organisations and enjoys nothing more than getting to know a new client and helping them solve critical issues to achieve long-term success.

Asanda Daraza

Coach & Facilitator

Asanda is a dedicated Social Worker, Coach, and impact-driven professional specializing in monitoring, evaluation, and learning. With a commitment to fostering inclusive, sustainable, and psychologically safe environments, Asanda has made it her mission to empower both women and men throughout her career.

Bringing a unique blend of innovation, creativity, and boldness to her work, Asanda infuses each interaction with laughter and a contagious energy. With over 6 years of experience spanning customer service, workshop facilitation, program management, coaching, and group moderation, she is adept at catalyzing impactful momentum and facilitating meaningful personal development journeys.

Michelle Vercueil

Facilitator

Michelle’s passion is to embed her strong belief that everyone has a place and a function and in turn, to align this to the organization both internally and externally. She empowers employees, leaders, and members to craft and create strong connections, collaborative relationships to ensure and foster an expansive growth mindset. Her ability to be open-minded and adaptable, coupled with her flexible thinking style, strong desire to accommodate and embrace different cultures is what sets me apart from the rest.

Michelle’s success in facilitation, integration, and professional coaching is attributed to her intense belief in infinite human potential and the ability to adapt and relate to individuals from diverse backgrounds at an intellectual and emotional level. A genuine interest in people and leadership of people complemented by light-heartedness and candour enables her to reach out to people and impact them in a positive manner.

Mdu Dlamini

Coach & Facilitator

Mdu Dlamini is a leadership coach and transformation consultant with diverse experience. He is skilled in process engineering, generalist Human Resources management, leadership development, change management and coaching. His expertise has been employed in manufacturing, explosives, chemicals, construction and education sectors. He has interacted with C-suite leaders as an executive search consultant. He is leveraging his experience to facilitate business success stories.

Fran Laenen

Facilitator

Fran is a learning and development facilitator, instructional designer and creator. With an Honours in Organisational Psychology and Change Management, she spent more than a decade designing and facilitating leadership and young talent development programmes in the corporate world, before stepping out as a freelance consultant.

Emily Wingfield

Coach & Facilitator

Emily is a dynamic facilitator, coach, and Enneagram teacher with a rich background in understanding human behavior. She holds a degree in Consumer Economics and a minor in Child and Family Development from the University of Georgia. Driven by an insatiable curiosity, Emily has explored various personality frameworks, including Myers Briggs, DiSC, StrengthsFinder, and Emergenetics, before becoming an Accredited Professional with the Enneagram. 

Jo Grapendaal

Coach & Facilitator

Jo is an ICF Accredited Structural Alignment Coach with over 17 years in experience in sales and people management. She is naturally drawn towards people and enjoys making lasting connections. Jo’s passion for coaching comes from her belief that if you provide people with the support that inspires growth, it creates personal and team growth.

What we've been up to

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Knowledge Integration Web

The Learning & Development Transformation Gathering 2022

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ocfo.

Women in Business Breakfast 2022

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It's a Sher thing

Q & A with Helene Smuts

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Newzroom Afrika

Stress management during Covid 19

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Bizcommunity

Build the best team by embracing gender equality

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It's a Sher thing

Women in Leadership

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Newzroom Afrika

Women in Leadership

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SAfm

Women in Leadership

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Slow Hustle

Talk with Nic Haralambous

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Super Teachers Unite

Talk with Francois Naude

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Zoom O'Clock

Talk with Tessy de Nassau - zoom o Clock

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CEO Monthly

Transforming Leaders & Team of the Year 2022

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Global Awards

Corporate Training Workshop Provider of the Year 2022/23

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